top of page
  • globalnewsnetin

ŠKODA AUTO INDIA BUILDS ON INDIA 2.0 SUCCESS WITH CONTINUED PRODUCT OFFENSIVE STRATEGY


Chandigarh, (Gurpreet) – Right after becoming India’s only car manufacturer with an entire fleet of 5-star safe crash tested cars, Škoda Auto India continues with its product offensive strategy through 2023. The Škoda Slavia sedan has completed one successful year since introduction to India and later to other parts of the world. To mark the occasion, the company has introduced an all-new Anniversary Edition of the Slavia sedan – the car that scored the highest points in the latest Global NCAP crash tests. Sitting with the Slavia at the top of the safety charts is the Kushaq SUV, a car that first achieved the feat of scoring 5-stars for both adult and child occupants in India. The SUV now gets a newer version called the Kushaq Edition. With the new additions, the Škoda range now caters to a wider set of customers with more offerings at multiple price points.

Petr Šolc, Brand Director, Škoda Auto India, said, “We continue with our product offensive strategy with all new editions of the Kushaq and Slavia, which are instrumental in our growth ambitions in India. Since their introduction, both of our INDIA 2.0 cars have set new benchmarks in safety, and we are leading the class when it comes to safety in India. Together with our no - compromise safety strategy, the cars stand out for their driving dynamics and design. Keeping our product range fresh and contemporary, in line with customer preferences, plays a pivotal role in our path towards growing the Škoda brand in 2023 and onwards. And these new product actions on the Kushaq and Slavia are a step in that direction, providing further value and choice to our customers and fans. We will be bringing new special editions and product refreshments to the market on a regular basis and continue with our growth momentum.”

0 comments

Comments


bottom of page