A Century of Achievement! ABP Group launches Centennial Celebration Campaign
As part of the campaign, it also unveiled its centenary logo and a film. Both the logo and the film are a reiteration of the foundational ideas of ABP, its core beliefs that have stood the test of time for a century now. The centenary film, an intrinsic component of the celebratory campaign, is presented as a cinematic parable, seen through the eyes of a child who sets off on a fearless quest in search of an unheard-of place.