Chandigarh, (Aditi) Amway’s global vision of ‘championing diversity and inclusiveness’, empowering women, and increasing economic opportunities for everyone, inspired Amway India, one of the country’s leading FMCG direct selling companies, to introduce the Project ‘Nari Shakti –Women Livelihood Program in India. Commemorating March as Women’s month, the company in association with the NGO partner Deepalaya celebrated the spirit of women’s entrepreneurship among the less privileged. Aligning with this year’s International Women’s Day (IWD) theme of #BreakTheBias, the program envisions championing diversity and providing women with unparalleled opportunities to excel in self-employment or micro-entrepreneurship.
Commenting on the celebrations, Anshu Budhraja, CEO, Amway India said, At Amway India, we strongly believe that women's empowerment enables competitiveness, growth, and a better society for all of us. Amway India prides itself on supporting women and training them to stay relevant in a dynamic business ecosystem. Through our project Nari Shakti, we aim to bring women to the forefront by providing comprehensive support and training to enhance their skills, helping them become financially independent.”
Talking about the project, Loluck Baby, Executive Director, Deepalaya, said, “Nari Shakti is a convergence of efforts of Deepalaya and Amway India towards empowerment of women. It is truly symbolic of the multiplier effect of a program that will unleash the potential of women to become independent and self-reliant."
Amway India and its NGO partner Deepalaya felicitated 272 underprivileged girls and women beneficiaries who have completed their one-year skill training in fashion designing, wellness, and beauty under the Nari Shakti project.
More than 60% of the project beneficiaries felicitated have already started generating additional income between INR 6000/- and INR 12,000/- per month. They have either successfully launched their micro-enterprises or by being employed. Till day the project has benefitted 25,000 people including 1100 direct women beneficiaries. By the end of 2022, the skilling program aims to benefit 35,000 people including 2,700 girls as direct beneficiaries .