Amway India focuses on building communities emphasizing health, fitness & nutrition with Nutrilite
Targeted towards the youth and women of India, who are also fitness and health enthusiasts
Chandigarh, (Kritika) : In line with its commitment to helping people live better, healthier lives, Amway India, one of country’s leading FMCG Direct Selling companies, launched a community building initiative, ‘Sculpt Studio by Nutrilite’. The initiative aims to promote fitness and health community building amongst the youth and women of India. Starting with the North market, the launch is in line with Amway India’s focus on supporting health amongst fitness enthusiasts to help maintain their fitness goals coupled with the right nutrition guidance.
Through Sculpt Studio, Amway India will host a series of virtual sessions, aimed at demonstrating the best way to leverage nutrition supported by health supplements and to lead a fit and healthy lifestyle. The program is designed to help transform one’s body within 30 days into a fitter and healthier self. As a part of the initiative, Amway Direct Sellers and their customers can avail of one-on-one supplementation consultation and a customized diet plan designed by Nutritionists from the comfort of their homes. To further, build guidance and excitement amongst the Direct Sellers and their customers, Amway India collaborated with four leading female health and fitness influencers.
Talking about the initiative, Gursharan Cheema, Senior Vice President, North & South, and Amway India, said, “According to the Indian Journal of Community Medicine, presently India has more than 135 million obese people. The current scenario with prolonged period, staying indoors and changing lifestyles has given rise to multiple physical and mental ailments. Through our initiative, ‘Sculpt Studio by Nutrilite’, we are making efforts to build awareness around the need for the right nutrition, supported by supplementation to meet one’s daily nutrition needs along with helping them build their immunity through these fitness programs. Amway India has been investing in multiple initiatives to promote holistic wellbeing, keeping nutrition at the heart of it. With season one of the programs, we engaged with more than 20,000 participants and registered 1300 transformers. We are confident that we will be able to engage more people with our second season, which will be launching soon.”
During the first season of the program, the top 5 transformers were announced, who won our #30DaysTransformation challenge. We witnessed a strong consumer base along with our existing ones who voted in favor to bring back Sculpt Studio by Nutrilite season 2 very soon. Furthermore, Amway India has organized multiple initiatives to promote healthy living and spread awareness around the importance of optimal nutrition, community building among youth and women. Embracing the wave of digitization, Amway has scaled up these initiatives by making them virtual and reaching a larger set of consumers to spread awareness.