Amway India Repositions its Premium Skincare Brand Artistry to Visibly Healthy Beauty

Chandigarh, (Aditi) : Aligned with the philosophy that skin needs nutrients[1] just like the body to be healthy, Amway India, one of the country’s leading FMCG direct-selling companies, announced the repositioning of its premium skincare brand Artistry to Visibly Healthy Beauty by foraying into skin nutrition with Artistry Skin Nutrition™ line in India. In the first phase of the launch, the company introduced an anti-aging range of renewing and firming solution sets. The new range goes beyond skincare to deliver skin nutrition fusing the power of science and nature. These products are enriched with plant-based botanicals from Nutrilite™ farms and are a paraben-free, vegan skincare line powered by cutting-edge skin science and better manufacturing processes to ensure they are pure, safe, and effective.

Talking about the repositioning of the brand and the new launch, Ajay Khanna, CMO, Amway India said, “The health-conscious consumers of today are increasingly looking for products that are enhanced with nutrients. Leveraging our expertise in nutrition with Nutrilite, a brand backed by a rich legacy of over 80 years on the plant-based approach to supplementation, it was a natural progression for us to present this skincare range derived from the best of science and best of nature with the powerful botanicals from our Nutrilite farms revealing visibly Healthy beauty.We are delighted to introduce the first phase of the Artistry Skin Nutrition™ line, which includes an anti-aging range of seven products, that has a blend of Nutrilite and Artistry skin science expertise.