Amway strengthens the health and fitness community; launches ‘Fit Hai to Hit Hai’ digital sessions
Chandigarh, (Aditi) : Keeping fitness at the forefront to encourage healthy living and embracing a healthy lifestyle, Amway India, one of the country’s leading direct selling FMCG companies, launched its first-ever virtual fitness series ,‘Fit Hai to Hit Hai’. Supporting the Government of India’s initiative – Fit India Movement, the leading wellness brand continues to promote and spread awareness around healthy living, fitness, the importance of balanced diet and supplementation through various engagement activities. The hour-long session received participation from over 2000 direct sellers and consumers.
Commenting on the initiative, Gursharan Cheema, Senior Vice President, North & South, Amway India, said, “The ongoing pandemic has led to a shift in consumer behavior, with a rise in awareness and appreciation for healthy living and strong immunity, consumers are exploring newer ways to remain fit. As a leading health and wellness brand, we have been at the forefront of promoting healthy living through various activities. We believe fitness is a lifestyle choice and goes beyond just physical. It has led to people becoming more conscious and aware to ensure their overall wellbeing, which is a great shift. In collaboration with our direct sellers, specifically health enthusiasts, we are building communities, bringing people together to engage and exchange knowledge on healthy living, benefits of a balanced diet along with the body’s nutritional requirement for its proper functioning. In line with this, we have customized the ‘Fit Hai to Hit Hai’ to build deeper engagement with our direct sellers and consumers. We are ecstatic to see an overwhelming response for both the sessions from our direct sellers and consumers, especially the youth direct sellers.”
After the success of the first session with Apoorva Chikara, an Ultrathon Runner, we organized the second session of the series with an engaging dialogue with Capt. Dharamveer Singh, TEDx speaker, runner, mountaineer and fitness enthusiasts. During the session, Capt. Dharamveer Singh shared his fitness mantras and health tips with the participants. He emphasized on the importance of a balanced nutrition-rich diet and the role of supplementation in helping achieve a healthy living. He highlighted Amway’s Nutrilite range of dietary supplements make for a perfect choice to help optimally meet one’s nutritional requirements for the proper functioning of the body.
The ‘Fit Hai To Hit Hai’ series is aimed at fostering the spirit of community building among its direct sellers and bringing together likeminded individuals who share common passions. These communities act as an important tool to encourage Amway direct sellers to move beyond traditional ways of interaction and bond over shared interests using social media as one of the platforms. Embracing the wave of digitization, Amway has scaled up these initiatives by making them virtual and reaching a larger set of consumers.