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Ashok Leyland Bada Dost wins the 'CV of the Year' award


Chandigarh (Aditi) : Ashok Leyland, flagship company of the Hinduja Group and India’s second largest commercial vehicle manufacturer, wins the prestigious Apollo CV awards 2021 for the LCV category including the biggest ‘CV of the year’. The Apollo CV Awards are considered the most prestigious in the commercial vehicle (CV) business that recognises innovation, leadership, technological prowess and people talent in the CV business.

The 12th edition of the Apollo CV Awards was held virtually on 10 April 2021. The awards recognised OEMs, fleet operators, dealers and Individuals across categories and business areas. The eminent jury chose Ashok Leyland’s Bada Dost as CV of the year and Pick-up of the year.

Mr Vipin Sondhi, MD & CEO, Ashok Leyland, said, "We are privileged to receive the CV of the year and Pick-up of the year award for Bada Dost. We dedicate these awards to each of our employees. Bada Dost, the in-house developed platform is a key part of our long-term LCV strategy aimed at positioning AL as a serious and significant player in this growing segment. Backed by 24x7 service support and best customer experience, Bada Dost has been able to prove its supremacy in the category in terms of last mile connectivity and delivery. The Bada Dost range available in both right-hand-drive and left-hand-drive options, enables us to look at international markets and helps us move towards our Vision of being amongst the Top 10 Global CV Makers”

Speaking on this recognition, Mr Nitin Seth, Chief Operating Officer, Ashok Leyland said, "Bada Dost is the first LCV product to be rolled out on a brand-new In-house developed platform in record time. Bada Dost, since launch in Sept 2020, has delivered excellent performance & extraordinary value like AC, first-in-segment 3-seater walkthrough cabin, dash mounted gear lever to our customers. Bada Dost has helped us increase our market share in a very competitive market. Bada Dost platform is being expanded in both right-hand-drive and left-hand-drive options, enabling us to look at international markets more aggressively. This award is a recognition for team LCV, our employees who have developed and marketed the product, our dealer network, which delivers best in class customer experience, our supplier partners, who ensure good quality components & finally our customers , who have had faith in our brand. This is truly an example of our Brand Philosophy ‘Aapki Jeet, Hamari Jeet’.”

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