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Bajaj Allianz Life launches its website in Hindi


Chandigarh (Aditi) : Bajaj Allianz Life, one of India’s leading private life insurers launched its website in Hindi which can be accessed on both web and mobile platforms. In addition to English, customers and prospects can consume content related to company, its products, services and claim settlement process, in Hindi. Currently, Hindi is the most used vernacular language online.

Commenting on the launch, Chandramohan Mehra, Chief Marketing Officer, Bajaj Allianz Life said, “Indian Language internet users are growing multi-fold over English Language users; and Hindi accounts for more than half the vernacular online usage and search. Enabling verancularisation for our customers, simplifies the process of online researching and consuming life insurance content in the language they are most comfortable with.”

Bajaj Allianz Life website is developed on Adobe Experience Manager, one of the fastest growing web platforms today, and a comprehensive content management system for building websites.

About Bajaj Allianz Life Insurance

Bajaj Allianz Life is one of the leading private life insurance companies in India. The Company is a partnership between two powerful and successful entities in their own right – Bajaj Finserv Limited, one of India’s most diversified non-banking financial institution and Allianz SE, one of world’s leading asset manager and insurer.

Commencing its operations in 2001, Bajaj Allianz Life has in less than two decades expanded its presence across the country. It serves millions of customers through its 556 branches, 80,000+ agents (as on 31 March 2020), comprehensive set of trusted partners and via its online sales channel. The Company’s brand promise of Life Goals.Done. drives it to launch innovative insurance solutions, including the revolutionary RoMC (Return of Mortality Charges), a feature in some of its new-age ULIPs, and thereby becoming the first company to do so. Bajaj Allianz Life has constantly transformed to offer tech-enabled state-of-the-art services to enhance customer delight. The Company continues to engage with customers through several unique platforms, and has secured a place in the Guinness Book of World Records with the Bajaj Allianz Life Plankathon 2020.

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