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Bank’s Business initiatives by Axis Bank


Ludhiana: Axis Bank, one of the largest private sector banks in India, today, announced the launch of ‘Sampann’, a premium banking proposition specifically curated for the growth focused and progressive customer segment based in rural and semi-urban regions. This new offering is part of Axis Bank's ongoing commitment to the customer centric model for RUSU (Rural and semi-urban) customers. Sampann is part of Axis Bank’s mission to cater to the new-age Bharat and ensure that they have curated and easy access to financial solutions.

Through Sampann, Axis Bank will offer exclusive benefits such as discounts on farming devices, agriculture inputs like pesticides, seeds and a wide range of value-add services like crop advisory, weather forecasting, and real-time information about mandi prices etc. It will also facilitate credit accessibility to the customers by giving them discounts on processing fees for agri loans, gold loans, tractor funding, auto and two-wheeler loans. Sampann is specifically designed in a way to ensure that customers have easy access to necessary financial resources to meet their diverse needs, whether it is expanding their business, purchasing a vehicle, or owning a home.


In addition to this, Sampann will also offer family banking program, locker discounts, higher account transaction limits with free debit and credit cards, discounted demat services, a dedicated relationship manager, and much more. Complementing the overall banking experience, it will provide a host of premium benefits including complimentary healthcare and protection coverage, such as a 7-day Hospicash cover of up to Rs. 3000, 24x7 emergency doctor consultation, and complimentary full-body check-ups.

Speaking on the launch of Sampann, Mr. MunishSharda, Group Executive & Head - Bharat Banking, Axis Bank and Mr. Ravi Narayanan, Group Executive & Head- Branch Banking, Retail Liabilities & Products, Axis Bank said, ‘’With the launch of Sampann, we want to ensure equitable access to premium banking services for our customers residing in rural and semi-urban areas. By offering benefits on agri inputs and fostering agricultural growth, we strive to contribute to the advancement and productivity of the farming community. Sampann launch is our commitment to build Bharat Banking franchise through customer centric products and penetrate into deeper geographies.


Through Sampann, Axis Bank will reach out to different customer segments like farmers, merchants, micro enterprises etc, aligning its product suite to support their dreams and aspirations, while elevating their standard of living. The Bank will continue to emphasize ecosystem partnerships to offer a comprehensive range of services across the rural value chain. Furthermore, the Bank will leverage its Business Correspondent model to establish a cost-effective presence and improve service delivery in remote rural locations.


About Axis Bank:

Axis Bank is one of the largest private sector banks in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture, and Retail Businesses. With its 4,945 domestic branches (including extension counters) and 15,798 ATMs across the country as on 30th June 2023, the network of Axis Bank spreads across 2,754 cities and towns, enabling the Bank to reach out to a large cross-section of customers with an array of products and services. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge, Axis Pension Fund and Axis Bank Foundation.

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