Coca-Cola-Minute Maid introduces Honey Infused & Vita Punch variants in Punjab
Chandigarh, (Aditi) : Minute Maid, the Coca-Cola Company’s fruit nutrition brand is expanding its portfolio in India with the launch of two new offerings in the country - ‘Honey Infused’ and ‘Vita Punch’ which will first be made available in Punjab. Minute Maid prides itself on its history of providing quality products to families around the world in more than 100 countries.
Packed with the goodness of functional benefits, the newly launched Honey Infused and Vita Punch fruit flavors are sure to become a go-to choice for households across Punjab.
The Honey Infused range comes with the promise of providing healthy sustained energy to drinkers, while Vita Punch comes with the promise of providing you 100% Vitamin C of your daily requirement (as per Recommended Dietary Allowance -RDA) in every 200ml. Going forward, the new variants will be available across shelves in other parts of North India as well.
Commenting on the launch, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India & Southwest Asia, said, “At The Coca-Cola Company, our vision is to craft the brands and choice of drinks that people love, to refresh them in body & spirit. Our ‘Beverages For Life’ narrative is uniquely us, and it is being adopted in India via numerous product innovations based on extensive market testing and seeking consumer insights. Our newest introductions under the Minute Maid portfolio perfectly resonates with our innovations strategy.”