Coca-Cola redefines diversity with launch of a new song featuring renowned Indian & Korean artists

Chandigarh, (Gurpreet) : For the first time ever, Coca-Cola India has introduced an original song ‘Memu Aagamu’. The new song is an extension of Coca-Cola’s global brand platform - Real Magic™ – which invites everyone to celebrate the real magic of humanity. It also syndicates with the brand’s philosophy energizing, uplifting, and rejuvenating the youth with a delicious Coke and their loved music from different parts of the world. At the same time, it captures the essence of Coca-Cola itself: real taste that is indescribable, unique, a touch of real magic.

The song is an upbeat, energetic dance-pop number that fuses together Hindi, Korean, and English lyrics, with a Telugu hook phrase “Memu Aagamu, Asalu Aagamu” translating to “we won’t stop, we really won’t stop”. With this launch, Coca-Cola India seeks to tap into the Gen Z audience’s #1 passion point of music and aims to celebrate the magic of global and local creative collusion by bringing together Indian and Korean artists.