“Consumers are now more health conscious and financially prepared

Chandigarh, (Gurpret) : Aditya Birla Health Insurance Co. Limited. (ABHICL), the health insurance subsidiary of Aditya Birla Capital Limited (ABCL), a significant non-bank financial services conglomerate, unveiled The New Health Normal report. As a key player in the health ecosystem in India, ABHICL undertook the survey, designed to identify the key changes in consumer behavior from a health perspective. This research was conducted with 6600 respondents across 19 key cities covering the length and breadth of India.

The rise in uncertainty and anxiety that came hand in hand with Covid-19 has brought a strong focus on the issue of mental health. The report shows that two out of three respondents still feel hesitant in reaching out to an expert to talk about their mental health because of cost implication and society’s perception whereas 89% of the respondents believe that mental health consultation should be included in their health insurance. Hence, there is an urgent need to increase awareness on mental health. The insurance sector is now getting actively involved as the scale of mental health issues in the ‘New Normal’ has never been bigger.