EEMA releases COVID safety norms for events industry
Chandigarh, 22 September 2020: The Events and Entertainment Management Association (EEMA), a national apex body of events and experiential the marketing industry, released a comprehensive Standard Operating Procedures (SOPs) here today in apress conference.
Punjab’s Minister for Sports and Youth Affairs, Rana Gurmit Singh Sodhi, formally released the EEMA’s SOPs for the events and entertainment industry, and hoped that despite the challenges of COVID19, industry and trade must restore their operations while maintaining health safety. He commended EEMA for compiling the SOPs for the industry which shall be highly useful for everyone. He said that he shall also be requesting the Punjab Chief Minister to increase the numbers for social and corporate gatherings.
Ankur Kalra, a founder member of EEMA, appreciated the Government’s decision to open up the event industry allowing the gathering of maximum of 100 people for social, religious, cultural, and corporate events in most parts of the country under Unlock 4.0.
The SOPs are for the event organisers and other stakeholders including hotels to ensure complete safety of the guests, which infact can be used by any organization, informed Vijay Arora.
Earlier, the local representatives of EEMA presented a copy of the 300-page document to the Punjab’s Health Minister Balbir Singh Sidhu, who hoped that events conducted under strict supervision as per the health guidelines shall ensure safety of oranisers and the guests.
Ankur Kalra said that the availability of SOPs to the industry shall help ease the operations and open up the economy, instill confidence amongst the organisers as well as the public, giving a fillip to this Rs.5 lakh crore industry that employs over 10 million people, who were worse affected during lockdown.
In a statement released from Delhi, Roshan Abbas, President, EEMA said, “EEMA is in conversation with local administrative bodies to see if rules can be further relaxed post the 21st given that they are working with extensive safety protocols.” He also added, “Though we had approached the Govt. to open events with a ceiling of 200 people, but we welcome the Government’s decision and look forward to conducting events with all necessary precautions.”
Ankur Kalra, the founder member of EEMA from Delhi conducted the ‘Safe Events’ Workshop enabling industry stakeholders to get more information and details towards better event planning conforming to international health safety procedures under Covid19.
A simulated corporate event titled “India is an Event: We’re ready for Safe Events” was also held in the evening for invited guests, event organisers and other industry leaders and government representatives to experience its efficacy.
EEMA envisages this event to build more confidence in the local Govt. stakeholders and surely fuel their thoughts to increase the limited to a more sustainable one in term of management and at the same time a commercial viability for organizers to revive and re-surge again.
Marriott Bonvoy partnered with EEMA as the Hospitality partner by providing venues for this multicity event and ensured all protocols were being followed as per EEMA’s safety guidelines.
One of the region’s biggest wedding planner, Tony Singh, hoped that the same zeal and zest that Punjabis represent during their social and wedding events, would return to herald the prosperity in this region.
Another well-known name in corporate events and advertising field Shaleen Kapoor, said that the return of the business gathering would help businesses of all sizes to the network again and revive their closed enterprises through collaboration in this region.