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Godrej Appliances introduces new ingenious refrigerator ranges


Chandigarh, (Aditi) : Godrej Appliances, a leading player in the Home Appliances with a rich legacy of 62 years, has always put forth products based on consumer insights, and the pillars of innovation and sustainability. Staying true to the brand philosophy ’Things made thoughtfully’, Godrej Appliances recently launched 3 new models - Godrej EDGE RIO Refrigerator, Godrej EDGE NEO Refrigerator and Godrej EDGE Ultima Semi-Automatic washing machine. These new models attest the brand’s unabated commitment toward enabling brighter living for its consumers, always.

The brand took the baton of innovation a step forward by opting for a virtual medium for the Pan India launch, engaging its entire trade network. This is yet another attempt at breaking the barriers by the brand in its series of trade partner engagement initiatives.

Godrej EDGE RIO and EDGE NEO

Godrej EDGE RIO and EDGE NEO are uniquely designed to cater to the underlying need for more storage for the discerning Indian consumers. With the lockdown and social distancing increasing the need to store more in the refrigerator and for longer durations, Godrej Appliances has launched ‘Godrej EDGE RIO’ and Godrej EDGE NEO, the tallest refrigerators in the 192 litres single door category, standing at 1192 mm, with maximum space utilisation. It offers the largest freezer in the category of 16.3 litres capacity, and the Largest Bottle Space of 13.5 litres - making it a perfect companion for the harsh summers. It also comes with a large vegetable tray of 16.4 litres which gives consumers enough space to store all their veggies and also keeps them Farm Fresh for longer.

The 5-star rating as per the 2020 energy rating norms coupled with advantages of the Advanced Inverter Technology, makes Godrej EDGE RIO and EDGE NEO refrigerators highly energy-efficient and power-saving. With the PUF thickness of 54mm, the refrigerator models provide best-in-class cooling retention, even during power cuts. 

The refrigerators are equipped with ‘Turbo Cooling Technology’ that ensures up to 20% Faster Ice Making and up to 20% Faster Bottle Cooling. Its ‘Hygiene+ Inverter Technology’ ensures no defrost water spillage, convenient cleaning and no germ and insect breeding. In line with Godrej’s commitment to environment and sustainability, the refrigerator uses the most eco - friendly refrigerant, R600a, with zero ozone depletion potential and thus helps in reducing its carbon footprint.

A Curved Door design, alluring transparent interiors and an array of attractive and fresh floral fascia/ pre-coats the refrigerators are a treat. Available in 192L capacity with 5-star, 4-star, 3-star and 2-star variants, the new Godrej EDGE RIO and EDGE NEO refrigerators are priced starting INR 14000.

The 190 – 195 litres capacity segment is 50% of the single door refrigerators which in turn forms ~77 % of the refrigerator industry.

Godrej EDGE Ultima – the new age Semi-Automatic

Godrej Edge Ultima ushers in the new-age high performing Semi-Automatic washing machines, with mesmerizing looks thanks to its borderless design. The 5 Star Rated washing machine optimizes electricity consumption and provides higher savings.

Redefining the concept of cleaning, the range of Godrej Edge Ultima semi-automatic washing machines are designed to deliver a thorough and better wash with the 460W Power Max Motor, making it easy to wash heavy laundry as well as everyday clothes, while its 1440 RPM Spin Motor ensures faster drying, making it a must-have for your homes, especially during monsoons. 

A superior wash experience is assured with many distinct useful features built into these machines.

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