Godrej Jersey launches ‘Recharge’, an apple flavoured energizing drink at INR 10
Chandigarh, (Aditi) – Godrej Jersey, the leading dairy brand and subsidiary business of Godrej Agrovet, launched an apple flavoured energizing drink under its brand Recharge, offering an energetic and nutritious solution for consumers to beat the heat this summer.
At a pocket-friendly INR 10 for the 180ml pack price point, Recharge is a rejuvenating drink infused with whey proteins that “recharges” consumers by replenishing the lost energy. Recharge will be now available in four distinct (Apple, Mango, Orange and Lemon) flavours across Telangana (Hyderabad, Karimnagar), Andhra Pradesh (Vijaywada, Vizag), Karnataka (Bangalore, Mangalore), Tamil Nadu (Chennai, Tirunavelli), Kerala (Cochin), Delhi, Punjab, Mumbai and Nagpur.
Commenting on the launch, Bhupendra Suri, CEO, Godrej Jersey, said, “Protein inclusion is extremely critical in today’s fast-paced lifestyle. Consuming an energizing drink at an economical price-point of INR 10 is an expedient and convenient way for a majority of our population to include healthy proteins in their hydration needs. We are confident that this is a category-defining product. With this launch, we aim to double our category revenue by FY24.