Chandigarh, (Gurpreet) : Godrej Locks, a brand synonymous with trust, quality and safety commemorated the Home Safety Day, observed on 15th November, every year. To mark this event, Godrej Locks announced ‘Live Safe, Live Free’ program, in alignment with this year’s campaign of ‘#GoLiveFreely’, wherein the brand will run a home safety awareness campaign across 52 locations in the 10 most unsafe cities over 52 weeks. Home Safety Day also marks the fourth anniversary of 'Har Ghar Surakshit', a nationwide public awareness campaign by Godrej Locks to make citizens' home safety conscious.
The Brand identified the need to encourage citizens to take a conscious note of their home safety and stay protected against threats of robberies and burglaries. As per per National Crime Records Bureau (NCRB), the year 2021, reported about 17% increase in cases of theft, robbery and burglary within residential premises when compared to 2020. In the similar context, the brand will identify 52 locations across top ten unsafe cities in India, namely, Delhi, Mumbai, Bhubaneswar, Jaipur, Lucknow, Bangalore, Chandigarh, Bhopal, Ahmedabad, and Patna. With this initiative, Godrej Locks intends to strengthen its position on home safety by engaging with individuals and providing them with direct access to safety solutions.
The brand announced their home safety initiative in the presence of Purushottan Karad, Deputy Commissioner of Police of Mumbai along with reel life cop, Inspector Dayanand Shetty, from a popular show, ‘CID’. In a panel discussion, the guests stressed on how locks are the most trusted element of home security and yet are often ignored. The event also displayed preventive measures for residents to safeguard themselves from threats like robberies and thefts.
Mr. Shyam Motwani, Business Head at Godrej Locks, said, “This Home Safety Day, we are glad to announce ‘Live Safe, Live Free’ initiative which aims to address safety concerns across India by identifying 52 localities that report high robbery cases. As a legacy brand which is synonymous with safety, Godrej Locks will conduct free of cost Home Safety Assessments for residents in these localities measuring the safety strength of their homes. This unique offering will allow citizens to gauge safety standards and take precautionary measures to address any loopholes in home safety.