IAA TechPulse:Bringing digital transformation in marketing to the forefront

Mumbai, (Global News) – The International Advertising Association (IAA) – India Chapter is set to host its first-ever digital event, TechPulse, on April 27, 2023, in Mumbai. The event will focus on bringing together industry veterans, thought leaders, and innovators on a single platform to discuss the latest trends, emerging technologies, and best practices in the field of advertising and marketing.

With the theme of ‘Digital Transformation: Implications for Advertising and Marketers’, TechPulse promises to be an insightful and engaging event for everyone involved in the advertising and marketing ecosystem.

The event will be co-chaired by Anant Goenka, Executive Director of The Indian Express Group, along with Neena Dasgupta, CEO & Founder of The Salt Inc Consulting and CEO of Aidem Ventures.

Speaking about the event, Avinash Pandey, President of the IAA – India Chapter, said, “We are delighted to host TechPulse and bring together some of the brightest minds in the advertising and marketing industry. Digital transformation is not just a buzzword, it is a reality that is transforming the way we do business. Through TechPulse, we hope to provide a platform for industry professionals to learn, share and collaborate on the latest developments in the field. Going forward, IAA will continue to have various mini-knowledge series under TechPulse across the year and across states.”