IHCL & AB INBEV LAUNCH 7 RIVERS BREWPUB AT TAJ
Chandigarh,(Aditi) : Indian Hotels Company Limited (IHCL), South Asia’s largest hospitality company, in partnership with AB InBev, the world’s largest brewer, today announced the opening of India’s first 7Rivers Brewpub at Taj MG Road, Bengaluru. This first-of-its-kind brewpub with an on-site microbrewery at the hotel, is the first of 15 locations to be launched across IHCL hotels over the next five years.
Commenting on the announcement, Mr. Puneet Chhatwal, Managing Director and Chief Executive Officer, IHCL, said “In keeping with its moniker as the Pub Capital of India, IHCL is pleased to announce the opening of the first 7Rivers brewpub in Bengaluru with our partners AB InBev. From introducing global cuisines to the latest trend in bars, IHCL has led the way in pioneering F&B experiences for over a century. 7Rivers Brewpub at Taj MG Road is another such innovative offering, which we believe will add an interactive dynamic to the city’s vibrant social and entertainment culture.”
Spread across 2700 sq. ft. of indoor space, the 7Rivers Brewpub represents the synergies between the two leading companies – IHCL’s expertise in delivering innovative F&B concepts, its culinary prowess and exemplary service, coupled with AB InBev’s 600-year-old brewing heritage. The brewpub will offer beer inspired by the quintessential flavors of the region, as well as those made from the finest locally sourced ingredients and crafted by experienced international and Indian brewmasters.
Commenting on the launch, Kartikeya Sharma, President - South Asia, AB InBev, said, “We are thrilled to unveil our first 7Rivers microbrewery through our exclusive partnership with IHCL, in the beer capital of India. We are constantly exploring avenues to offer the best beer experience to delight our consumers, as we see a growing trend towards artisanal beers in the country. We look forward to working with the emerging craft beer community and are confident that our synergies in this category will shape the craft beer industry in India.”
Designed by world-renowned designers, JOI Design from Hamburg, the brewpub blends the traditional charm of Irish taverns with modern 21st century designs. Complemented by the best in music and entertainment, the brewpub features a curated menu brimming with a mix of inventive Indian cuisine and glocal fare, to perfectly pair with the unique flavours of the craft brews. The brewpub will also soon launch brewery tours for guests to experience first-hand the brewing process and all the craft that goes into making a superlative glass of beer.