Chandigarh, (Aditi) : Baskin Robbins – the iconic ice cream brand has announced the launch of a number of product categories and new flavors beginning this summer season. Known for its innovation and wide popularity among consumers, the brand has further expanded its existing portfolio with an indulgent range to cater to the evolving consumer preferences in India. Spread widely across B2B and B2C channels, Baskin Robbins grew over 35% in FY22-23 over the previous year and is expecting to again see robust growth this year with the launch of its new products.
Prepping for the summer season, Baskin Robbins has introduced two new product categories – Ice Cream Rocks and Ice Cream Pizzas. Ice Cream Rocks are bite-sized ice creams customized in two of BR’s popular flavours- Mississippi Mud and Cotton Candy. Ice Cream Pizzas are delectable Pizzas with a rich Belgian chocolate brownie base topped with scrumptious Pralines and Cream or Cookies n Cream Ice cream. The company is also introducing Ice Cream Floats in fun flavours.
To add to its mouth-watering array of ice cream flavours, Baskin Robbins has also brought in a new range that includes flavours such as Caramel Milk Cake, Blueberry and White Chocolate as well as Fruit Ninja. For fruit lovers, the brand has launched fresh fruit cream sundaes. Keeping in mind its strong appeal amongst children, Baskin Robbins has also launched fairytale sundaes – The Mermaid sundae and The Unicorn sundae.