Maaza’s new campaign seeks to evoke the feeling of togetherness amongst loved ones
Chandigarh, (Aditi) : Kicking off the Indian festive season, Maaza, Coca-Cola India’s favourite homegrown mango drink has unveiled a new campaign, which perfectly resonates with the Company’s aim of inspiring social connections and bringing loved ones together.
With this new advert, Maaza aims to establish itself as the beverage of choice of families in moments of togetherness. For the film, the brand has once again brought together its ambassadors - legendary veteran actor Amitabh Bachchan, along with renowned actress and model Pooja Hegde.
With over 200 million monthly drinkers spread across the country, the brand’s objective is to continue being the country’s most beloved mango drink, while also contributing to the socio-economic empowerment of Indian farmers. The homegrown brand Maaza is uniquely manufactured locally, using local ingredients, in line with Coca-Cola India’s sustainable agriculture Initiative – ‘Fruit Circular Economy’.
Announcing the launch of the new campaign, Ajay Konale, Director Marketing, Nutrition Category, Coca-Cola India and Southwest Asia said, “Earlier this year, we unveiled Maaza’s new umbrella campaign around ‘Dildaari’ this helped reinforce Maaza as the ultimate mango experience in a distinctive way. Mango as a fruit has a unique and distinctive role in India. Whole families come together over mangoes.