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Mahindra Promises,“Get Highest Productivity Per Liter of Fuel or Give Machine Back”&Service Uptime


Chandigarh, (Aditi) : Mahindra’s Construction Equipment Division (MCE), a part of the Mahindra Group,today announced their unique and disruptive customer value proposition“Get Highest Productivity Per Liter of Fuel or Give Machine Back”Guarantee for theirBS4 range of Backhoe Loaders – Mahindra EarthMaster.

The new range featuresthe proven and reliable 74 HP CRi Mahindra Engineand many other technological advancements, besides the cutting-edge iMAXX Telematics solution, all of which together, ensure guaranteed better fuel efficiency. Given the fact that fuel is one of the major element of the operating cost (nearly50%), with unique features as Banana Boom, joystick lever, robust design, and bigger buckets, EarthMaster range is well suited for all types of backhoe applications, be it mining, trenching, crushers, building construction or any other work in construction industry. Mahindra BS4Backhoe Loader – EarthMaster, with this competitive advantage will provide them an edge, complete peace of mind and scale up theirCE business, delivering higher prosperity.

Speaking on the occasion,Jalaj Gupta, Business Head, Commercial Vehicles Business Unit, Mahindra & Mahindra Limited said, “TheGuaranteedHigher per litre productivity (or Give Back Machine’)Promiseis a landmark move inthe construction equipmentspace. Given the spiraling fuel prices, there wasn’t a better time to introduce this Customer Value Proposition. We firmly believe that it will reaffirm our customers’ faith in Mahindra’s ability to create technologically advanced, class-leading products and set higher standards for the Indian CE industry. The Service Uptime Guarantee further reinforce our commitment to our customers and our confidence in our products and after-sales capabilities.”

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