Chandigarh, (Gurpreet) : McCain Food (India) launches the second edition of the India Sustainability Report 2021 titled- 'Together-Towards Planet-Friendly Food’. The report showcases McCain’s commitment to celebrate real connections through delicious planet-friendly food while leveraging its ecosystem and partners to encourage sustainability - today, tomorrow and for generations to come.
Commenting on the launch of the Indian Edition of Sustainability Report 2021, Mr. Debadatta Baxi, Regional Director, Human Resources, Communications & Sustainability - India, Korea, South East Asia & Taiwan at McCain Foods said, “Being a responsible food manufacturer, our key focus is on preserving the planet, encouraging the use of sustainable practices including the use of renewable sources, maintaining the quality of food in line with nutritional benefits and environment protection and helping communities thrive to facilitate a sustainable livelihood.. The India Sustainability Report 2021 highlights ways in which we are committed towards bringing sustainable growth and how we have managed to bring a positive change with resource efficient operations, therefore, ensuring transparency among our customers.”
Being one of the largest producers of Potato specialties and French Fries, McCain aims to make food with clear commitments towards the farmers, communities, environment and consumers, thus working towards integrating sustainable business practices across operations- from Farm to Table.
4 Key Pillars to bring sustainable growth and positive impact
· Smart & Sustainable Farming
McCain puts a key focus on improving agriculture resource efficiency, with the best use of innovation and technology and mitigating climate change. This includes sourcing potatoes from local farmers to reduce Co2 emissions and minimizing pesticide-use..
· Resource Efficient Operations
McCain believes in producing delicious food with efficient use of natural resources such as saving energy and water and targeting zero waste by adopting recycling practices.
· Good Food
Good-quality food is produced by using ingredients recognized by the customers and making healthier choices for future products.The nutritional values are communicated to the customers on the packaging so that they can make informed decisions.
· Thriving Communities
The organization is committed towards partnering with community development projects to bring a change in the lives of farmers and empower women. Project Utthan and Project Shakti are two such projects which have been initiated in the districts of Gujarat-Mehsana and Sabarkatha. Our work with communities also includes donating meals among the families of farmers and launching Employee Volunteering Day to devote one day towards working for charity.