Bengaluru, (Global News) : Adding another feather to the road safety initiative, Rapido – India’s leading auto-tech aggregator – is introducing a nationwide safety campaign, #RapidoSafetyFirst. The campaign aims to raise awareness about road safety, promoting Rapido’s daily ride safety features nationwide.
As part of its campaign, Rapido is equipping auto-rickshaws in Bengaluru with seatbelts to reduce the risk of accidents, fatalities and injuries during sudden stops or collisions. The company has also ensured rider safety by implementing a four-step background verification process for its captains. Additionally, it uses a unique information-masking feature to protect the privacy and identity of female riders. Rapido also offers live ride tracking with access to granular latitudinal and longitudinal data and 24/7 on-ground support for shared rides.
Speaking at the launch, Pavan Guntupalli, Co-founder of Rapido Auto, emphasised the importance of road safety and Rapido’s commitment to promoting awareness and minimising accidents and fatalities. “Being a responsible service provider, we truly believe that road safety is an important concern today, so running an awareness campaign to taking strict training sessions for captains is part of our policy from day one. The #RapidoSafetyFirst campaign covers seatbelts and 360-degree solutions for customer data and safety. The Rapido app’s safety features ensure passengers feel safe, secure and well-protected throughout their ride. Since road accidents in India have startling statistics, Rapido’s initiative seeks to reduce fatalities and injuries,” said Guntupalli.