Chandigarh, (Aditi) Spice Money, India’s leading rural fintech that is revolutionizing the way Bharat banks, has been featured in the first-ever episode of “The Great Indian Disruptors” show on Disney+ Hotstar, presented by Digital Refresh Networks. It is a first of its kind show featuring 5 startups that are creating disruption in the country, Spice Money being one of them disrupting the rural fintech industry. The show portrays the journey of Spice Money and how the start-up has been taking major steps towards driving financial inclusion for the last mile in the remotest corners of India.
Rural India, home to more than 65% of the country's population, does not have easy access to their own money. The show highlights how a huge chunk of the rural population has to travel long distances and spend hours, just to get access to their own money, without any guarantee of getting it on the same day, and then goes on to show how Spice Money started creating a chain of digital entrepreneurs, deep in rural India, called the Adhikari ecosystem to help address this challenge. The episode goes on to highlight the nation-wide lockdown during the pandemic, how the resultant reverse migration affected the rural population, the increasing unemployment in these areas, the growing need of financial services across the hinterlands, and how Spice Money met these challenges head-on. It showcases the efforts put in by the country’s leading rural fintech to help Bharat by introducing the “Zero Investment Business Proposition'', through which rural youth and job seekers can become nanopreneurs and join the Adhikari ecosystem completely free of cost hereby addressing two major challenges, lack of access to banking and financial services along with the growing unemployment rate in rural India. The show also features real Spice Money Adhikaris from across the country who have been working onground in assisting rural customers to get access to banking and financial services.