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YES BANK celebrates launch of re-energized ‘YES PREMIA’ banking program with customers


Chandigarh, (Aditi) : YES BANK kicked off the celebrations during the ‘YES Premia - #TrulyYoursWeek from December 1–7, 2020 to mark the launch of its re-energized ‘YES PREMIA’ program at all its branches across India. The celebrations included several customer-centric programs, attractive schemes and offers through the dealer, OEM and bancassurance partners.

YES PREMIA is a premium banking program that offers personalized solutions focused on the particular needs of key consumer segments - from small business owners to salaried professionals and senior citizens.

Keeping the consumer at the core of the event, the Bank’s branches in Chandigarh celebrated the launch with consumers in a unique way. Customers from different segments were invited to the Bank’s branches during the week-long celebrations to participate in exciting activities.

Special Guests, Dr. Garewal, MD & CEO Garewal Institute, R S Bal, Chief Administrator, Punjab Infrastructure Development Board (PIDB) and Brig Balwant, Bureaucrat, among others graced the occasion.

A slew of offers on auto loans, personal loans, secure business loans, loans against property, home loans and affordable housing loans, lockers, and so on were rolled out to delight the customers. Further, in order to create excitement, the Bank is offering an end-to-end consumer experience wherein customers can avail attractive spot loan offers and test drive passenger cars, two-wheelers and commercial vehicles at branches itself.

Rajan Pental, Global Head - Retail Banking, YES BANK said, “YES BANK has always placed the customer at the center of all it endeavors. YES PREMIA takes this legacy forward by offering unique and tailor-made solutions to cater to our customers’ specific likes and lifestyles. The products, services and partnerships offered under the program make for a truly personalized customer experience. The Bank is proud to partner our customers and support them to fulfil their aspirations.”

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