Chandigarh, (Aditi) : The ‘Legendary Yezdi’ is back, and how! The motorcycle brand name that signifies thrill, adventure and free-spiritedness like no other is back to the fore, promising even more for riders across generations, old and new alike. Classic Legends, today, is proud to announce the launch of three all-new Yezdi models.
The all-new Yezdi Adventure, Scrambler and Roadster sport very distinct personalities but come with a common soul. They are an ode to the brand’s true spirit and an embodiment of everything that Yezdi stood for, and more. The new range of Yezdi motorcycles will be available across Classic Legends’ dealership network, which already retails Jawa Motorcycles, in India for viewing, test rides, bookings and deliveries starting today. Customers will also have the option of booking their favourite Yezdi model online at www.yezdi.com with a booking amount of INR 5,000 only.
Packed with modern technology and retro styling cues, the new generation of Yezdi motorcycles come powered by a liquid-cooled, fuel injected, DOHC single cylinder engine displacing 334cc but tuned differently to suit the persona of the motorcycle it is mounted in (details mentioned later). The Adventure range starts at INR 2,09,900, Scrambler range starts at INR 2,04,900 and Roadster range starts at INR 1,98,142 - all prices ex-showroom, Delhi.
Speaking on the new Yezdi Motorcycles, Anupam Thareja, Co-Founder, Classic Legends said, ““It is not every day that you get to celebrate the comeback of an iconic motorcycle, let alone the likes of a legend like Yezdi. While its spirit lived on through its die-hard community and in the mind and hearts of every rider, the anticipation to see it take over the Indian roads again, has been unbelievable. We have the legacy but now we will create our own lineage. Being a motorcyclist myself, this is a moment of catharsis. As custodians of the brand, we made sure that we preserve and celebrate Yezdi’s and the Yezdi rider’s essence in these new avatars. I am sure every Yezdi lover, will feel that - designed with passion and indulgent beliefs, then engineered to purpose, to make you fall in love with this motorcycle and motorcycling, again!”
Adding to this, Boman Irani, Co-Founder, Classic Legends said, “The Yezdi brand is all about stories and emotions. That’s what has kept it alive, and this is exactly what we want to build on for the future. The new Yezdi motorcycles are not just motorcycles, but a way of life. They’re a medium for riders to go out there, create more memories and have unparalleled fun while doing so. It is a never ending adventure that has just gone to the next level!”
Speaking on the new models, Ashish Joshi, CEO, Classic Legends, said, “The biggest challenge for us while developing the new Yezdi motorcycle(s) was to keep the spirit intact. We also knew that the motorcycle riders have evolved over the last few decades and followed a very focussed approach. What you see now are three motorcycles ‘purpose-built’ for rider requirements across the spectrum. We have always been about redefining the Modern Classic segment in the country and have gone ahead and did just that.”
To amp up the lifestyle quotient and complement the applications they’re built for, each Yezdi model will also come with its own range of accessories, carefully curated to enhance the visual appeal and functionality for the rider. The accessory range will also be available across dealerships.