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Aditya Birla Sun Life Mutual Fund launches voice-based services via Google Assistant

Chandigarh, (Aditi) : Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited (a significant non-bank financial services’ conglomerate), and investment manager to Aditya Birla Sun Life Mutual Fund (ABSLMF) today said that it has launched voice-based services for its investors with Google Assistant. The voice assistant acts as a 24X7 interface for investors to interact with the fund house, to address their various service requests such as portfolio valuations, account statement, capital gains statement etc. The Google voice assistant uses the latest in AI and NLP to provide a simple conversational experience and provide the relevant solution. The fund house also has plans to be soon available on other voice assistant platforms such as Amazon’s Alexa and Apple’s Siri.

The fund house has implemented various sophisticated technology based on Artificial Intelligence and Machine Learning to enhance the experience of an investor’s journey. The fund house has launched a host of unique initiatives such as Email BOT, Chat BOT, Whatsapp services for investors and partners and Video e-KYC system that has onboarded several new investors to the mutual fund industry. Its customer focussed apps Active Account for transaction in Liquid Fund and FinGo, and partner focussed tech innovations such as Partner Portal and Partner App have modernised service experience. In its Google Assistant implementation, the fund house has focused on an investor’s common service needs and built the journey accordingly.

Mr. A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited said, “I am happy to announce the launch of our voice-based customer service interface with Google Assistant. We as a fund house constantly strive to bring new services for our investors and harness the strength of modern technology to provide convenience and seamlessness in their transaction experience. We have been pioneers in adopting cutting-edge technology and this is yet another example. We are encouraged by the rapid increase in digital modes of transaction by investors and partners, with 97% of our transactions being carried out digitally. Technology truly has the power to break the boundaries and facilitate financial inclusion in the country”.

Making service requests related to Aditya Birla Sun Life Mutual Fund on Google Assistant has become as easy as using a voice assistant to make a phone call or search on the internet. Google’s voice assistant can be accessed through any smart phone having Google Assistant or where the Google Assistant app has been downloaded, or any of the Google Home devices. Investors can simply speak to their smartphones/digital devices to connect with ABSLMF following a series of prompts and voice commands that are secured and encrypted. Users can activate Aditya Birla Sun Life Mutual Fund Voice Assistant by saying to their Google Assistant “Ok Google”, followed by "Talk to Aditya Birla Sun Life Mutual Fund’’ and link their Google account with ABSLMF for the first time.



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