Chandigarh, (Gurpreet) : International Women's Day (IWD) (March 8) is a worldwide celebration of women's historical, cultural, economic, and political accomplishments. In line with the International Women's Day 2022 theme – #BreakTheBias, Amway India, one of the country's leading FMCG direct selling companies continued its commitment to an equal future for all. Across India, the company is undertaking a slew of women-centric programs leading to the IWD celebrations across the country. The campaign aims to provide an inclusive platform to women Amway Direct Selling Partners (ADS Partners) and potential women entrepreneurs by supporting them in their entrepreneurial journey through skilling and offering possible growth opportunities.
Commenting on International Women’s Day, Anshu Budhraja, CEO, Amway India, said, “Diversity with equal representation of women workforce is one of our key enterprise priorities to drive business growth. According to a recent study on the Future of Work for Women, the gig economy has exponential prospects to absorb more women and increase their workforce participation, implying a 41% increase in overall women's employment in the FMCG sector. Our efforts are aligned with this year’s theme for International Women’s Day #BreakTheBias that exerts the need to create a world free of stereotypes and discrimination. Amway's efforts towards advocating inclusivity and equal opportunity for all, which is the core of our DNA.”
Elaborating on the occasion, Gursharan Cheema, Sr. Vice President, North & South Region, Amway India said, "It is imperative today that women are the fundamental drivers of country's economic growth. Aligning to our multi-year vision, on this Women's Day, we will continue our endeavor to empower women through our strategic initiatives, like Nari Shakti and #EmpowerHer, emphasized around re-skilling/up-skilling of women direct selling partners and enabling them to expand their businesses along with building communities on shared passions.”
As a part of Amway’s multiyear growth strategy, Amway India is dedicated to empowering women through an unparalleled opportunity to own and operate their business, while supporting and building communities around their passion for fitness, healthy living, cooking, and beauty.
Additionally, Amway is not just celebrating its Amway Direct Selling Partners, but its women employees, with an initiative #ExtraordinaryinOrdinary. Here, the women of Amway will be featured, through a virtual celebration to share their stories of resilience and courage of braving the odds both personally and professionally to inspire others. Amway continues to contribute the skill development and entrepreneurship within the country by focusing on a training strategy and direct handling skills and competencies. According to McKinsey, simply providing equal opportunities to women could add $770 billion i.e., more than 18% to the country's GDP by 2025. The company is working to accelerate women's growth, which will give India's growth story a much-needed boost.