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Amway India spreads the festive cheer by helping people choose health inside out


Chandigarh, (Aditi) : Continuing with its endeavour to encourage healthy living, Amway India, one of the leading FMCG Direct Selling companies, celebrated the festival of lights with a host of activities promoting health and wellness. Commemorating the spirit of Diwali, Amway organized myriad initiatives such as #FestiveImmunity, #IChooseHealthy, #CookForACause and more, for its direct sellers and their customer across regions, building on its efforts to help people live better, healthier lives.

Leveraging the striking trend of online communities based on shared passions such as health, beauty, cooking etc., Amway sparked the festive joy by lining up numerous campaigns and activations, both at the national and at the regional levels, to bring people together to enjoy while staying safe at home. In the North region, Amway organized unique offline and online sessions on make-overs and spread the festive cheer by doing good, centered on embracing a healthy lifestyle. The campaign #FestiveImmunity, covered aspects of healthy living during festivities. Furthermore, the initiatives also focused on Champions Run for Unity 2021, Experiential Fest, Breathe Free with Atmosphere Mini and Nutrition ka Tadka.

Commenting on the initiatives, Gursharan Cheema, Senior Vice President, North and South, Amway India, said, “It is the time of year, with festivities in the air and good cheer everywhere, when people indulge in feasting, shopping and fun, celebrating to the heart’s content. While food is an intrinsic part of our lives, it also plays a pivotal role in elevating celebratory spirits. Even as the pandemic ebbs, people continue to prioritize self-care and holistic wellbeing, while focusing on elevating experiences at home. Building on this trend, we utilized the power of online communities to provide our direct sellers and their customers with online platforms to come together and celebrate festivals, a healthy way. Towards this, we developed unique and engaging product experiences for them while also leveraging the rising influence of our passionprenuers to help people make healthy choices for themselves and their loved ones this festive season.”

Amway lined up virtual sessions on festive skincare and make-up using its renowned Artistry and Attitude range. Further, through #Nutrition ka Tadka the company highlighted how to give an exciting twist to traditional recipes by sharing quick and easy-to-make healthy festive delicacies with Amway’s Nutrilite All Plant Protein using Amway Queen Cookware range wherein the latter offers excellent cooking performance with almost zero oil usage. Adding to the celebrations, the campaign encouraged people to make informed choices and develop a regimen to maintain health during the festivals. The initiative also raised awareness on pollution and urged people to do their part in reducing noise and air pollution during the festivals.

Embracing the digital wave, Amway India has been creating engaging virtual experiences for its direct retailer/sellers and their consumers to strengthen brand connect while building communities based on shared passions and interests. Alongside, the company is also focused on reiterating the importance of healthy living and nutritious eating while fostering the spirit of community building to celebrate differently while helping others.

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