Chandigarh, (Aditi) : Denims will continue to be the perennial wardrobe staple for the Indian youth. And despite the quintessential rebellious image and the contrary beliefs, denims epitomize and stand out for their sheer variety and can fit the bill of any occasion. And to prove that denims will never go out of style, Westside is here to get India ticking with its ‘Get Back in Your Jeans’ campaign. So, be ready to let the shopaholic in you splurge till you drop and live up your mojo with a generous dash of denims thrown in. Add to that the lure of fashion’s favourite labels at the best prices?
To mark the occasion, Westside has also leveraged the brand’s fashion at value lines to tell a stylish story through an energetic music video that celebrates optimism, cutting across all age groups. The 30-second video has been produced by renowned movie producer/director Devang Desai and the lyrics have been penned by Pratika. The music video presents people from all age groups grooving to vibrant beats in their favorite denims.
Speaking on the occasion, Umashan Naidoo, Head of Customer at Westside said, “With its rock star status, a pair of denims have always had a rebellious, bad boy image, and stood for individuality. Our ‘Get Back in Your Jeans’ campaign is a support campaign to our sister company, Titan’s #LetsGetIndiaTicking, a movement urging individuals to kick-start the wheel of the economy. This internal alignment also reflects optimizing internal synergies within the Tata Group, something that we are committed to. The campaign kick-starts with a film that is symbolic of the interconnectedness of the economy, and how everyone needs to be set in motion to get the economy back on track. The campaign also resonates with Westside’s larger commitment of making style simple for every moment. As a brand, we remain proudly Indian and all design, styling and conceptualization we undertake is done in house, including the production of this entire campaign.”