Chandigarh, (Aditi) : Gulf Oil Lubricants, a Hinduja Group Company, has on-boarded popular Indian women cricketing star and current vice-captain, Smriti Mandhana, as its new brand ambassador. With this, Gulf Oil becomes the first company in the lubricant space to appoint a woman cricketer as ambassador to represent the organization and its ethos. Smriti Mandhana will join the pantheon of famous cricketers and current brand ambassadors Mahendra Singh Dhoni and Hardik Pandya.
Gulf Oil recognises that the dynamics of the automotive segment has evolved with more women playing a pivotal role in the decision-making process of vehicular purchase and its further maintenance. With the addition of Smriti Mandhana to its group of inspiring ambassadors, the organization has taken cognizance of the changing consumer demographics, determined to appeal and cater to the new developing customer landscape in the segment.
The new woman youth icon, Smriti, is the ideal brand ambassador as she embodies Gulf Oil's strong sporting heritage, and her commitment to outperform is in line with the organization’s values. Through this association, Gulf Oil aims to celebrate women power and inspire female audience in the country while also honoring the achievements of Indian women cricketers.
Commenting on the decision to rope in a brand ambassador, Ravi Chawla, MD & CEO at Gulf Oil Lubricants said, “In the recent past, we have witnessed a surging demand for our products from a new audience segment.