Chandigarh, (Gurpreet) : Mondelēz International announced the launch of CoLab, its global start-up accelerator program in India. India is the first Mondelēz market outside of US to pilot the CoLab Accelerator program. CoLab aims at nurturing the growing entrepreneurial pool in the country and drive growth, innovation and lead the snacking industry. CoLab, in partnership with Huddle, will create a platform to attract relevant snacking start-ups and create engagement with the start-up ecosystem, including its leaders, founders, and other key stakeholders. This will also enable Mondelez India to identify high-growth snacking trends, while building category and consumer learnings. Mondelez India and Huddle will provide mentorship to participants and a grant* for early-stage growth.
Commenting on the launch, Deepak Iyer, President – India, Mondelēz International, said, “As the company marks 75 years in India, the launch of CoLab reinforces our commitment to being a consumer - centric brand in India. This gives us the perfect opportunity to nurture the growing entrepreneurial talent in the country, while unlocking new ideas that drive innovation and scalability in the Snacking space. We are in a position to provide our expertise and experience for start-ups, help capitalize on new trends, mobilize talent and technologies to build emerging and resurgent snacks, to positively grow the snacking industry in the country.”