Gains ever highest lead of more than 1300 BPS over nearest competition.
Has been an undisputed market leader in the AC category since CY 2012.
Chandigarh, (Aditi) : Voltas Limited, India's No.1 AC brand, from the house of Tata's, strengthened its leadership position in the AC category by achieving the highest ever Market Share of 27.9% in July 2021, which is as per the latest available third party syndicated report. The brand leads the Air Conditioner category since 2012 and has been consistently No. 1 since 2012. Not only it has been No. 1, but it has also steadily increased its lead over nearest competitor, with the highest lead of more than 1300 BPS in July 21.
In the important market of Punjab, the brand’s market share in the AC category stands at a further high of 32.8% in July 2021, which is more than 1500 basis points, than its nearest competitor. Punjab has been one of the top performing and leading markets for Voltas for many years.
As a part of its ‘Smart Thinking’ philosophy, Voltas has the highest Distribution Reach in the country which has grown multiple times over the last ten years, to more than 24,000 consumer touch points. This has strengthened Voltas’ market leadership by bringing it closer to the customers and making the products more accessible. Voltas also has the highest Extraction (counter share) in the category, which makes it the most considered and preferred brand on the shop floor.
Currently, Voltas also has over 165 Exclusive Brand Outlets (EBOs), and plans to launch many more by the end of FY 22. The Company has recently launched several Brand Shops in Tier 1, 2 and 3 cities across the country, including Punjab, to meet the expectations of consumers in these markets and enable them to experience the best-in-class and technologically advanced range of products offered by Voltas.